Morning dance parties have been all the rage in cities like New York, D.C. and San Francisco for more than two years, and now Louisville is getting its own iteration of the crazy way to start your day. Yelp Louisville and Block Party Handmade Boutique have partnered to present the first Wake and Shake on Wednesday, Jan. 11.
Here’s what to expect: sweaty bodies bumping to thumping dance music; people wearing tutus, glitter, skimpy clothes; DJs keeping the crowd grooving; calories burning; and lights and props and all of the other trappings of a late night rave at any dance club.
Here’s what not to expect: alcohol, designer drugs and the late hours.
Morning dance parties were made popular in New York City by serial social entrepreneur Radha Agrawal, the founder of the children’s nutritional company Super Sprowtz, and Matthew Brimer, 28, a founder of the adult-education school General Assembly.
According to an article in The New York Times, “The Rise of Early-Morning Dance Parties,” by Sheila Marikar, the friends were lamenting that “night-life scene in New York is so dark and synthetic and not community driven,” according to Brimer. “You know when you leave a nightclub and feel depleted? We wanted to turn that concept on its head.”
The idea to host a morning dance party in Louisville came from a Block Party customer who recently moved from D.C. and lamented the lack of such parties in Louisville. Mary Levinsky, Block Party’s owner, loved the idea and looked to Emily Hagedorn, Yelp Louisville community director, for a possible partnership, according to a news release.
DJ Informed Consent from ARTXFM/WXOX 97.1 will be spinning the tracks allowing early risers blow off some steam and work up some morning sweat on hump day next week. Think of it as an un-choreographed, more social, more joyful session of morning Zumba.
“Wacky workout and dancewear is encouraged. Bring on the funky printed leggings, ’80s leg warmers, sweat bands, etc.,” Hagedorn told IL in an email. “If people would like to bring water bottles or towels they can, but we’ll also have water on hand”
Hagedorn also promises light breakfast foods and refreshments to refuel you during breaks.
Guests also will be entered into a giveaway with prizes including:
- Complimentary drink tickets to 8UP
- An overnight stay at the Hilton Garden Inn
- Tickets to “Saved by the 90s” at the Mercury Ballroom
After you’re done dancing you’ll also receive 10 percent off any items you purchase at Block Party, following the party. When guests RSVP, they are asked to share their favorite dance tunes for consideration by the DJ.
The event starts at 7:30 a.m. and runs until 9 a.m. Revelers can show up at any time. Block Party is at 560 S. 4th St. The party is free and Hagedorn said the hope is that these will become monthly events.