Privacy Policy

Insider Louisville values your privacy.

We will never sell any personal information you provide to us as reader or an e-mail subscriber, and we will never use this information to contact you without your permission.

To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

Third-party advertising services

Insider Louisville uses the NUI Media platform to serve advertisements to its readers.

You can check for updates in the NUI Media privacy policy here.

NUI Media is an ad serving platform that our customers use to manage their ad delivery. Each of our customer’s ad serving data belongs to the customer. We don’t collect personally identifiable information as part of the ad delivery process. NUI Media doesn’t sell or share customer data, visitor data or delivery data. Each customer’s data is kept separate from other customers and is not aggregated in any way. Below is information on cookies and why we use cookies (for features like capping the number of times you see specific ads).

What are cookies?

A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate, while persistent cookies enable us to track ads a visitor may see over time to limit it from showing too often (for example). You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.

How we use cookies

We may collect anonymous usage information that does not identify an individual User (“Non-Personal Information”) when Publishers, advertisers, and ad networks use the NUI Media ad serving platform. NUI Media uses its cookies to serve relevant and targeted advertisements. A visitor receives a cookie from NUI Media when they visit a website where one of our Publishers, Advertisers, and/or Networks has an ad call. We encode our cookies so that only we can interpret the information stored in them. You are free to decline our cookies if your browser permits, but doing so may result in seeing ads that are not relevant to you.

How we protect and store personal information

Throughout this policy, we use the term personal information to describe information that can be associated with a specific person and can be used to identify that person. We do not consider personal information to include information that has been made anonymous so that it does not identify a specific user. We store and process your personal information on our computers in the US, and we protect it by maintaining physical, electronic and procedural safeguards in compliance with applicable US federal and state regulations. We use computer safeguards such as firewalls and data encryption, we enforce physical access controls to our buildings and files, and we authorize access to personal information only for those employees who require it to fulfill their job responsibilities. All credit card information is encrypted with 128-bit SSL encryption before it is transmitted across the network.

Data retention

We retain the anonymous data that we collect (e.g., which pages you have browsed on our partners’ website) for up to 12 months from the date of collection after which the information is destroyed.

How we share personal information with other parties

Personal information voluntarily provided to NUI Media is not distributed to third-parties without the expressed consent of the user.

Personal information, such as name, address, telephone number, and other information typically provided during user registration, is not and will not be distributed to third-parties without the formal consent of the user. Under no circumstances does NUI distribute users’ personal or corporate financial information. On occasion, NUI Media may publicly or privately disclose to requesting advertisers and merchant partners demographic information about the Company’s user and enterprise base. In these instances, NUI Media does provide information, only in aggregate, yet never divulging personal information, such as name, address, email address, telephone number, etc. about specific individual users.

On occasion Insider Louisville may offer content produced on behalf of third parties. Any information you provide to access third party content may be shared with that party.

Legal requirements/Sale of business

We intend to protect your privacy to the fullest extent possible as described in this policy while also fulfilling our responsibility to uphold all applicable laws and regulations. Due to potential legal requirements and other possible circumstances, we cannot ensure that all of your private communications and other personally identifiable information will never be disclosed or accessed in ways not otherwise described in this policy. We may be compelled under law to disclose information to government or third parties under certain circumstances or third parties may unlawfully intercept or access transmissions or private communications. Further, we can, and you hereby authorize us to, disclose any information to law enforcement or other government officials that we, in our sole discretion, believe necessary or appropriate in compliance with the law. In the event that all or part of NUI Media is acquired by or merged with a third party entity, you agree that we may transfer or assign the information we have collected from you as part of such merger, acquisition, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your personal information is treated, transferred, or used.

United States

The site is hosted in the United States. If you are accessing the site from outside the United States, please be advised that through your continued use of the site, which is governed by U.S. law and this Privacy Policy, you are transferring your personal information to the United States and you consent to that transfer.

Security measures

NUI Media utilizes a multi-level network security approach to protect unwanted access to user data and third-party sites. This approach includes firewall and other advanced software security systems, application password algorithms and permission systems, automated virus detection, and support for encrypted transmission to SSL-enabled sites and pages. Likewise, NUI Media’s data center is designed, built, and operated to minimize access by unauthorized individuals and to negate the impact of power outages, climate disruptions, and other acts of God that could potentially jeopardize the privacy of individual or corporate user information.


To ask any questions about this Privacy Statement, our services, or the practices of this website, inclusive of please contact:
NUI Media
2111 Wilson Boulevard
Suite 700
Arlington, VA 22201

E-mail newsletter subscriptions

Insider Louisville uses the MailChimp platform to deliver e-mail newsletters and manage subscriptions.

We will never sell or otherwise share an personal information you provide us to a third party.

You can check for the latest updates to the MailChimp privacy policy here.