Many people know the feeling of being shuffled through an eye doctor’s office, where they leave feeling like just a number. It feels like you’re being funneled in and out the door as quickly as possible. Most people who wear glasses or contacts have never experienced the tailored care you get at a private practice. Fortunately, that tailored care is available at Falls City Eye Care, one of only five private optometry clinics in the Louisville area.
In case of an ophthalmic emergency, like a shard of metal in the eye or other eye pain, most go to an emergency care center or a hospital. Eye care chains have taught us to think of eye doctors only for vision exams and for glasses and contact lens. While all optometrists are trained to address these issues, often the retail/chain setting doesn’t allow for the proper amount of time needed to treat these cases successfully.
Falls City Eye Care’s Dr. Michael Martorana is more than willing to accept these patients and take proper care of their problems faster and cheaper than a hospital or urgent care clinic. Dr. Martorana, who knows the experience from the other side of the phoroptor, delivers a higher level of care.
“Knowing that you have 35 more patients to see really does affect how much time you spend with each person, even if they really need the extra time and attention,” he said about working for large chains.
Serious problems can fall through the cracks. Dr. Martorana came to realize this within just a couple months of graduating from the College of Optometry at University of Missouri-St. Louis.
“There was a patient I had seen, and I’d noted that he had severe/end-stage glaucoma. It had been documented, but somewhere down the line, he didn’t get referred properly. Fortunately, he came back for a contact check a couple weeks later, and I caught it again and asked how his follow-up went at the specialist I’d sent them to.”
The patient had never gone, and seemed not to understand how serious the problem was. This was a person in imminent danger of permanently losing vision, and despite all the people responsible for his care, no one had followed up with him.
“I knew that if he hadn’t come back, he would very likely have lost vision in at least one of his eyes before his exam the following year.” It was at that point the doctor resolved to do things a better way and go independent.
At Falls City Eye Care, he sets the pace himself. “I see a third of that number of patients now.” He takes time to get to know people, their needs, their names and faces. Dr. Martorana schedules half an hour for each client, and makes time to follow up personally by phone. He is also able to see people for acute or urgent situations, often on a walk-in basis.
A self-described eye geek, Dr. Martorana’s fascination with all things optical started his senior year of high school. Once he learned about the connection between the eye and the brain, how the retina actually is brain tissue, his path was set. As a Fellow of the American Academy of Optometry, he is rooted in a scientific approach, and dedicated to ongoing professional development and education.
Falls City Eye Care, in the heart of the Highlands, has an eclectic, modern appeal. From the massive 12-foot eyeglasses sculpture out front made by Patrick Duncan White (local artist and longtime friend of Dr Martorana’s), to the inviting interior design of the office, created by certified Interior Designer Theresa Martorana (his wife), personalized attention to detail is clearly not limited to the specialized care Dr. Martorana delivers.
Falls City Eye Care sources frames from independent and domestic designers. Available options include one-for-one companies like TOMS, which provides eyesight to someone for every pair sold, and ECO (made of recycled/biobased materials), which plants a tree for every frame they sell. Falls City Eye Care also provides brands you know and love like Tom Ford and Kate Spade.
You can find American-made frames, like STATE, from Chicago, and Schwood frames, produced from sustainable wood and other hand-picked materials. While Falls City Eye Care champions the independent and sustainable, their wide range of prices and designs make it easy to find something you love from their selection of over 400 frames.
The office accepts most insurance plans and, despite the high level of personalized attention they offer, their prices are typically lower. The average frame at Falls City Eye Care is 20 percent less, while lenses alone average about half the price of larger retailers.
Falls City Eye Care is connected to the neighborhood and community, and the patients who choose them can tell the difference. With a mission to offer Louisville authentic and tailored eye care, the staff at Falls City Eye Care takes the time to understand and answer all your questions.
After his first appointment, Tom Bresnahan said, “Dr. Michael is more thorough and informative than anyone I have seen in the 18 years I have been wearing glasses.” He described him as, “patient, funny, knowledgeable, and helpful.” Like other patients, he appreciates the selection of frames and the inviting space.
“I never felt like a burden or ‘just another patient’ at Falls City Eye Care,” said Kameron Myers. “I’m so happy I finally found a locally owned eye doctor. I’ll never go to another place.”
After his first appointment, Tom Bresnahan said, “Dr. Mike is more thorough and informative than anyone I have seen in the 18 years I have been wearing glasses,” and described him as, “patient, funny, knowledgeable, and helpful.” Like other patients, he appreciates the selection of frames and the inviting decor.
“I never felt like a burden or ‘just another patient’,” said Kameron Myers. “I’m so happy I finally found a locally-owned eye doctor. I’ll never go to another place.”