The franchise industry is currently outpacing growth of the overall economy and projected to grow even more in the coming years—meaning there’s no time like the present to get involved or expand your current enterprise.

However, running a franchise takes more than a desire to start your own business and the capital to make it happen. While every franchisee receives a proven business model, a signed franchise agreement does not mean your franchisor will teach you the business management skills essential for ongoing success.

Furthermore, whether you’re just getting started or are a multi-unit owner, you’ve probably had questions about the legal, financial and growth aspects of the franchise business and wished you had more time to find the answers or knew an expert who could help guide you.

With the hope of eliminating this education gap in the industry, the College of Business at the University of Louisville recently launched an innovative online Franchise Management Certificate program designed to transform the time-tested business practices traditionally taught by a b-school into franchisee-specific education.

The newest recipe for success

Through six highly-focused courses, created and taught by industry experts with decades of combined experience, you’ll be equipped with the skills and expertise essential to acquiring, running, and growing a successful franchise.

The courses cover key areas of franchise ownership, allowing you to:

  • Explore the fundamentals of franchising from the franchisee’s point of view
  • Develop an understanding of the legal and regulatory concepts fundamental to franchising
  • Gain exposure to the financial terms and considerations for becoming a franchisee and growing operations
  • Understand the principles and practices of effective human resources infrastructure design.
  • Learn strategies to drive high performance and keep top talent
  • Identify and evaluate strategies for growing a franchise business, including multi-branding, cross-branding, acquisitions, new builds and/or market growth

Not only will you learn how to successfully run a franchise, you’ll be able to connect and network with other franchise professionals across the industry.

Expertise earned at your convenience

The Franchise Management Certificate is offered completely online, meaning you can log in anywhere you want, any time you want. You set the schedule for getting your work done and, with five-week terms for each course, you take just one course at a time. You’ll be prepared more quickly to run and grow your franchise in only 30 weeks.

Why UofL Online?

When Robert Carlson left the military, he wasn’t sure what his career path would be. He asked himself “What am I going to be, what am I going to do, and who am I going to become?” The answer for him was to continue his education through UofL Online and it’s a choice he recommends to others.

For graduate Steve Shaw, it was about gaining the skills and knowledge he needed to advance his career. “It builds great confidence,” he says of earning his degree. “I can go out and conquer the world.”

Everyone has their “why” for continuing their education with UofL Online. Maybe it’s career advancement, developing leadership and business skills, or achieving a lifelong dream. The Franchise Management certificate program is just one great example of how UofL Online is helping adult students turn their why into how.

“It begins with a spark of motivation,” says Carlson. “When that spark hits, fan the flame.”

Ignite your dream of successful franchising. Request more information today!

University of Louisville Online Learning
The University of Louisville (UofL) is a nationally recognized research university located in Kentucky's largest metropolitan area. It was a municipally supported public institution for many decades prior to joining the university system in 1970. Currently, the university is funded by the state of Kentucky. Additionally, the University of Louisville offers online courses and degree programs in various areas of study for adult learners who are not able to come to a physical campus and want to earn a college degree or certificate and start or advance their career.


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