Genscape, a technologically savvy, Louisville-headquartered data analytics firm, is home to some of the energy industry’s most talented and influential experts. While Genscape has just over 300 employees globally, the headquarters office in Old Louisville, employs about 100 professionals involved in central company functions and oil market analysis.

To kick off the New Year, this talented team reflected on their career journey and served as advisors to cohort students from the University of Kentucky Gatton School of Business and Economics. On January 8, a hand-selected group of about 100 students visited Louisville and Genscape to learn more about opportunities in the city and hear from some of our best home-grown, and transplanted, professional voices. 

Why Louisville

The UK Gatton School of Business and Economics invests significant time and resources in their student population, working to help them not only clearly define a career path, but also give them access to premium opportunities in their chosen industry.

This month, the school highlighted Louisville, Lexington’s closest urban neighbor, in hopes of showcasing the exciting job and internship options in our own state. While Louisville is home to several well-known, US-based brands such as United Parcel Service (UPS), GE Appliances, Humana, Yum Brands, and Papa Johns, Genscape is especially unique as their work changed the face of energy trading and their mission spans the globe. The 20-year-old company is not only a testament to the entrepreneurial spirit at home in Louisville, but also evidence that a career in Kentucky, especially Louisville, can give a young professional keys to the world.


In energy trading circles, Genscape is a known entity, a pioneer in real-time data delivery and market intelligence. Hillary Stevenson, Director of Oil Markets and Business Development, shared the Genscape story with the UK Cohort class, reflecting on how two power traders grew frustrated with the lack of real-time, fundamental and alternative energy data, and wanted to change the game. They set about inventing new technologies to expand high-quality data access to more market participants than ever before.

With the first-ever power monitoring sensor that measured real-time flow on power lines, Genscape changed the way the world sees and reacts to energy markets and they were on the forefront of some of the most important technology changes in the past few decades, including Internet of Things, Big Data, and Machine Learning, long before these terms were in vogue.

Stevenson outlined the inception of the remote-sensing monitor, built and patented by Genscape engineers, and the subsequent purchase by one of the world’s most established media and information services company, The Daily Mail & Global Trust (DMGT). Students got to hear Stevenson’s personal Genscape story and her reasons for choosing Louisville as her home and for spending almost a decade with the young company, despite an abundance of out of town opportunities at her fingertips. “We’re a lot of really smart people who also get to have a lot of fun together,” said Stevenson. “This is one of the main reasons I came to Genscape and why I’m still here.”

Today, Stevenson works with a team responsible for operating the world’s largest private network of in-field monitors and distribute industry-leading alternative data, delivering market intelligence across the commodity and energy spectrum including power, oil, natural gas, natural gas liquids, agriculture, biofuels, and maritime freight, an achievement she is proud of and encourages up and coming talent to consider.

Genscape professionals get personal

After learning of Hillary’s professional success and passion for the company, the class heard from a panel comprised of some of Genscape’s most enthusiastic, impressive team members. This group, compromised of various business functions including data analysis, research and development, finance, human resources, and more, spoke to UK’s class about their individual experiences as a young college student, why they chose their degree program, and how they eventually landed in the Genscape headquarters.

Josef Spalenka, Research Scientist Manager, Ph. D., and Louisville transplant, offered some of the most valuable insight, advising students to “have an open mind” and “don’t just do what someone else has planned for you.” He suggested students explore, tap into their creativity, and be open-minded about opportunities as they never know where they may lead.

As they wrapped up their visit, UK students and the panel talked openly about how to leverage business degrees in non-traditional fields, such as data analysis, and how to best represent oneself when applying for internships and future full-time positions.

Students didn’t just hear about Genscape’s cool factor, they also saw it first hand as they toured the converted dairy warehouse complete with graffiti covered walls, rooftop deck, and onsite gym. They finished in the especially intriguing Town Hall for lunch, where they got a sense of how the Genscape team interacts together, beyond their daily work responsibilities.  

As one of the most interesting home-grown Louisville businesses, Genscape proved to our neighbors at UK that staying in the area doesn’t limit career opportunity, but actually enhances it.

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Genscape is the leading global provider of real-time data and intelligence for commodity and energy markets, driven to improve market transparency and efficiency. With thousands of patented monitors strategically deployed worldwide, Genscape is unique in its ability to collect and report proprietary market fundamentals in real-time or near real-time. Genscape delivers innovative solutions across a number of asset classes including: Oil, Power, Natural Gas and LNG, Agriculture, Petrochemical and NGLs, Maritime, and Renewables. Genscape clients often gain a competitive advantage, improve risk management, or increase operational efficiency.