Brown-Forman shares dip on Q4 report
Brown-Forman Corp. shares fell 3 percent Wednesday after the distiller said that fourth-quarter sales fell 5 percent and that the global economy “remains volatile.” But the Louisville-based company also said that adjusted for items including divestitures and currency exchange, sales improved 4 percent thanks...
Strong dollar, geopolitical challenges dampen Brown-Forman sales
Brown-Forman Corp. shares fell 3 percent in morning trading after the Louisville-based distiller said that its full-year earnings would come in at the lower end of its range. CFO Jane Morreau told investors Tuesday morning that the strong dollar, coupled with volatility in established...
Premium whiskey fuels Brown-Forman sales
Brown-Forman shares jumped about 2.5 percent in early morning trading as the distiller reported higher fourth-quarter sales and income and predicted that sales would grow about 5 percent in the next year. Fourth-quarter net sales, at $933 million, fell 1 percent from a year...
Monday Business Briefing: Aetna commits to Louisville, not Hartford; Momma’s BBQ set to reopen after blaze; Mightily rebrands SoCo; and more
Welcome to the Feb. 8 Monday Business Briefing, your private business intelligence digest from Insider Louisville. Aetna commits to Louisville — won’t do the same for Hartford, Conn. Folks in Hartford, Conn., are getting nervous about the Aetna-Humana merger — in part because they...
Brown-Forman sells Tuaca, Southern Comfort brands
Louisville-based distiller Brown-Forman has agreed to sell Southern Comfort and Tuaca brands to rival Sazerac for $543.5 million. Brown-Forman CEO Paul Varga said in an email message to employees Thursday morning that the company decided to sell the two brands because they are not...
The Closing Bell: A look inside Germantown Mill Lofts, bridge medallions selling on eBay, top Louisville real estate brokers named, and more
Welcome to The Closing Bell. This is your last stop for biz scoops and big news before the weekend — a roundup of stories that can’t wait till Monday. Germantown Mill Lofts starting to lease apartments Even though the first apartments at Germantown Mill...
Booze News: B-F potentially selling SoCo, tasting Ballotin and brandy, cocktail contests, bourbon mania
Know when to hold ’em, know when to sell ’em: Rumor has it Brown-Forman has hired Goldman Sachs to help it sell Southern Comfort and Chambord, two liqueurs in its spirits portfolio. At least that’s what Reuters is reporting. Though Reuters said multiple sources...
National, international media follow Brown-Forman’s marketing moves including new Southern Comfort crowd-sourced ads
Brown-Forman is one of the most successful branding machines on the planet. Funny thing is, here in the alcoholic beverage giant’s own headquarters town, BF execs tend to run silent, run deep. For instance, after the sale of most of the Brown-Forman wine portfolio...
New media for an old brand: Brown-Forman launches Southern Comfort social-media blitz
Brown-Forman’s Southern Comfort brand has launched a “social-content hub,” a broad, deep and integrated marketing campaign. The new-media campaign is a push for a new flavor of an old product, giving fans a platform to connect through a night of partying. Brown-Forman is focusing...
Southern ComfortDecember 9, 2019
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