Steve Wilson, CEO of 21c Museum Hotels, has named Craig Greenberg president of the boutique hotel company.

According to a news release, Greenberg will oversee daily operations including property management and development of all 21c properties in new markets.

Wilson will continue as CEO and remain involved in all aspects of the business.

Greenberg’s involvement with 21c began in 2001, when he structured and sourced financing for the flagship Louisville property. When Wilson and wife, Laura Lee Brown, formed 21c Museum Hotels in 2007 to oversee the expansion and management of the 21c brand nationally, Greenberg served as vice chairman, focusing on strategic planning and business development.

Greenberg has since secured financing for two new 21c Museum Hotels, one in Cincinnati, the other in Bentonville, Ark. Both are under construction and scheduled to open in October 2012 and January 2013, respectively.

“I have worked with Craig for over 10 years, and together we have been part of the revitalization of downtown Louisville and created opportunities for new 21c Museum Hotels that I could never have imagined,” Wilson said in the release. “His optimism and creativity have truly helped drive the development of this company. With one hotel in operation and two under construction, now is the time to further define leadership roles within the company.”

Prior to joining 21c Museum Hotels, Greenberg was an attorney with Frost Brown Todd, where he managed an ancillary business dedicated to securing and deploying New Markets Tax Credits. That business helped clients raise and invest more than $300 million in low-income communities across the country.

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Steve Coomes
Steve Coomes is a restaurant veteran turned award-winning food, spirits and travel writer. In his 24-year career, he has edited and written for multiple national trade and consumer publications including Nation's Restaurant News and Southern Living. He is a feature writer for Louisville magazine, Edible Louisville & The Bluegrass and Food & Dining Magazine. The author of two books, "Country Ham: A Southern Tradition of Hogs, Salt & Smoke," and the "Home Distiller's Guide to Spirits," he also serves as a ghostwriter for multiple clients.

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