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Looks like Louisville’s shift to a bourbon economy continues, a trend we completely support.

Media alerts went out yesterday from local marketing firm FSA about the Bourbon Classic, scheduled for next year.

A media event is scheduled for Wed., July 18 in the main lobby of the Kentucky Center for the Arts.

Kind of hoity-toity surroundings for a bunch of media people. But judging by what’s already posted on the Bourbon Classic website, this is going to be a signature connoisseur event.

Billed as “a connoisseur’s weekend celebrating all things Bourbon,” the Bourbon Classic is scheduled for March 22 and March 23, 2013 at the Center for the Arts.

The event is sponsored by the Bourbon Review magazine.

Bourbon Review, for all you teetotalers, is a four-year old Lexington-based magazine that’s become an industry hit.

It was founded by four University of Kentucky fraternity members: Seth Thompson and his brother Justin Thompson, Bob Kenney Eidson and Brad Kerrick are the Bourbon Review founders and staff.

Which makes us kind of wonder why this big event is planned for Louisville.

It could be because Louisville, not Lexington, is positioned to have a number of downtown urban distilleries by next spring including Michter’s Distillery and Heaven Hill operations on Main Street.

That and Heaven Hill, Brown-Forman, Beam Inc. and all the other big bourbon players have headquarters or major sales/back office operations in Louisville. We’re guessing each is going to want to have a major presence at this event.

From the Bourbon Classic website:

Showcase Your Brand at an Event Like No Other

The 2013 Bourbon Classic is a unique weekend event that will focus on educating and entertaining the bourbon connoisseur, along with the media who covet the attention of this sophisticated group. Situated in Louisville, Kentucky, the gateway to Bourbon Country, this event explores the “best of the best” in the authentic world of bourbon, from the craftsmanship put into distilling to the pure enjoyment of the spirit.

This event presents a rare opportunity to position your company among connoisseurs, industry experts, national media and the finest products in Bourbon Country. The Classic is designed to appeal to the bourbon enthusiast by providing a myriad of opportunities to enjoy and learn about bourbon. Our program allows your company to have the highest presence and exposure to an audience which is keenly interested in all things bourbon.

Silver Dollar co-owner Larry Rice is scheduled to be there as is celeb Chef Edward Lee from 610 Magnolia.

Here’s the list of events, also from the website:

Events

All events will be held at the Kentucky Center for the Performing Arts

501 West Main Street, Louisville, KY 40202

FRIDAY March 22, 2013

World’s Best Bourbon Cocktail Competition

7:00 p.m. – 8:30 p.m. Classic Bourbon Cocktails: Tasting & Competition Judging

8:30 p.m. – 10:00 p.m. Contemporary Bourbon Cocktails: Tasting & Competition Judging

10:00 p.m. – 12:00 p.m. After-Party

Cocktails will be complemented by hors d’oeuvres selected for the occasion.

SATURDAY March 23, 2013

3:00 p.m. – 4:00 p.m. Welcome & Master Distillers Opening Session

4:15 p.m. – 6:15 p.m. Bourbon University Classes

Attendees will have the opportunity to choose two educational sessions from a range of bourbon topics including Bourbon and Food Pairings, Bourbon Production, How to Conduct Bourbon Tastings, Cooking with Bourbon, Craft Distilling, Bourbon Legends and Creating Bourbon Cocktails (Topics subject to change)

4:15 p.m. – 5:00 p.m. Session One

5:30 p.m. – 6:15 p.m. Session Two

6:30 p.m. – 9:30 p.m. The Bourbon Experience

Exhibits and displays featuring bourbon tastings, foods selected to complement the tasting experience and a marketplace of culinary and bourbon-related products & book signings

9:30 p.m. – 12:00 p.m. After-Party

Agenda subject to change

More as we know more.



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