Thorntons just sent out a news release that debit card users instantly save 10¢ per gallon today only.

To get the discount, debit card enter their 4-digit PIN number instead of hitting the “charge” option.

The offer is valid at all Lexington, Louisville, and Southern Indiana store locations, according to the release.

“This promotion allows consumers to fill up and save when using their debit card” stated Matt Thornton, Thorntons president and CEO in the release.

Customers do not have to sign up or register to receive the discount on their fuel purchase, and the savings discount applies to all grades of fuel which vary by location, with a 30-gallon limit, according to the release

Earlier this year, Thorntons launched its Gas Price Text Alert program, giving users advance notices of rising fuel prices:

Text the words for your area to 313131; see list below (e.g., if you live in Louisville or Southern Indiana, you would text LOUGPA to 313131), or isit Thorntons’ website

or

Call 1-866-473-0017, press Option 4 and follow the prompts.

Text codes for participating markets are as follows: Lexington KY – LEXGPA, Louisville KY/Southern Indiana – LOUGPA, Indianapolis IN – INDGPA, Terra Haute IN – THIGPA, Evansville IN – EINGPA, Springfield IL – SPRGPA, Peoria IL – PEOGPA, Bloomington IL – BLOGPA, Lincoln IL – LINGPA, Decatur IL – DECGPA, Champaign/Savoy IL – CHAGPA, Streator/Ottawa IL – STRGPA, Chicago IL – CHIGPA, Cincinnati OH – CINGPA, Columbus OH – COLGPA, Tennessee – TENGPA.

About Thorntons: Founded by Kentucky native James H. Thornton in 1971, Thorntons Inc. is one of the largest independent gasoline and convenience chain retailers in the U.S., currently operating throughout the Midwest under the brand name Thorntons. With more than $1.4 billion in revenue, Thorntons is one of the largest privately held corporations in Kentucky. Headquartered in Louisville, Thorntons operates 162 gasoline and convenience stores, car washes and travel plazas in five states: Kentucky, Illinois, Indiana, Ohio, and Tennessee. Thorntons distributes its petroleum products through its wholly owned Thornton Transportation Company and operates a river bulk storage terminal in Louisville. In 2008 Thorntons ranked number 250 among Forbes magazine’s 500 largest privately held companies. For more information visit www.thorntonsinc.com and follow us on Facebook at www.facebook.com/thorntonsinc and Twitter at www.twitter.com/thorntonsinc.

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